Bottle & scale your secret sauce.

Through a collaborative and engaging process, we partner to codify authentic values + behaviors and design programs that help scale culture. We uncover, capture and build together.

Bottle & scale your secret sauce.

Through a collaborative and engaging process, we partner to codify authentic values + behaviors and design programs that help scale culture. We uncover, capture and build together.

Bottle & scale your secret sauce.

Through a collaborative and engaging process, we partner to codify authentic values + behaviors and design programs that help scale culture. We uncover, capture and build together.

At Your Core’s output perfectly reflected who we are today, and who we aspire to be as we grow. I’d work with them again in a heartbeat.

Lissa Minkin
Head of People @Tile

Realize real impact.

Cultivating culture—by reinforcing positive and productive behaviors—results in higher engagement and tangible results.

80% higher engagement

when work aligns with core values.

17% higher productivity

when employees are engaged.

33% higher
revenue

by creating a culture that attracts star talent.

The value
of values.

The value of values.

The value
of values.

Establishing clear compelling values drives positive outcomes.

We believe that values can unlock your organization’s mojo. Done well, they become the code for how employees show up. Detailing what is expected and celebrated every day.

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Sets the standard for employee behavior and co-worker interactions

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Helps attract and retain top talent and can be a key building block of your employer brand

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Improves morale and serves as a source of pride and connection

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Guides difficult decisions and helps with prioritization

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Helps minimize and/or manage through conflict

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Provides shared language for feedback and a framework for coaching

More than words on walls.

More than words on walls.

More than words on walls.

Our core offerings.

When we team up, we partner to make a lasting impact. We capture what makes your company great today and what’s required for growth. Then we provide the tools to help you practice what you preach.

behavior
behavior

Values + Behaviors

Cultivate culture with intention by codifying what is expected and celebrated every day.
  1. Discovery & Baseline: stakeholder interviews, forums, and culture surveys to assess the pulse of company culture. 

  2. Values Creation Workshops & Iteration: workshops to uncover the behaviors that will support business and culture success. This is where the magic happens. 

  3. Rollout & Implementation: immersive offsite to introduce values + behaviors. Strategies, tactics, and tools to scale and activate your values.

Employer Brand Strategy

Attract talent with a narrative that captures what makes your company a great place to work.

  1. Company Audit & Competitive Benchmarking: conduct interviews, focus groups and digital audit to assess the landscape, company strengths and what it’s really like to work there.

  2. EVP Development & Validation: define target candidate personas, draft employee value proposition and employer brand narrative to validate with key stakeholders.

  3. Narrative Activation Strategy: build an activation strategy that customizes the narrative across platforms to attract key talent.
strategy rocket
strategy rocket

Employer Brand Strategy

Attract talent with a narrative that captures what makes your company a great place to work.
  1. Company Audit & Competitive Benchmarking: conduct interviews, focus groups and digital audit to assess the landscape, company strengths and what it’s really like to work there.

  2. EVP Development & Validation: define target candidate personas, draft employee value proposition and employer brand narrative to validate with key stakeholders.

  3. Narrative Activation Strategy: build an activation strategy that customizes the narrative across platforms to attract key talent.

Company Culture and Values: Employee Experience

Employee Experience Programming

Engage and retain employees with custom programs across the full employee experience.

Values Playbook Development: customized playbook that provides strategies, tactics and tools to embed your values across hiring, onboarding, development, goals & reviews, recognition, rituals, modeling and even offboarding.

Hiring and Onboarding Design: soup-to-nuts program development that strengthens your current process, applies best practices and activates your company’s values. 

Training Design & Facilitation: train employees to champion the behaviors and skills that support your desired culture (e.g. communication training, interview training, people leader fundamentals).

Additional Services
Company Culture and Values: Offerings Services
Company Culture and Values: Offerings Services
Additional Services

Reenergize and recommit employees to company/team through custom, interactive offsites that build trust and connection while having fun. Example exercises include developing “personal user manuals” and exploring what lights you up versus what burns you out.

Get the pulse of your company culture through surveys, focus groups and interviews. Uncover organizational strengths, tension points to address, and unifying elements of the culture.

Leadership strategy sessions to articulate the ultimate impact your company hopes to have on the world and how you will get there.

AYC “behind the scenes” support for people teams and culture leaders.

1:1 coaching for CEOs, founders and executives focusing on the relationship to self, other leaders and their teams to enhance impact and fulfillment.

Get to know AYC: meet Anne & Steph.